Travel Trade EventsWe Are Africa

We Are Africa

We Are Africa 2026

4–8 May 2026 · Cape Town, South Africa

AfricaTrade Show

📅

Dates

4–8 May 2026

📍

Location

Cape Town, South Africa

🏛️

Venue

DHL Stadium

About We Are Africa

We Are Africa is the innovative travel trade show that has redefined how Africa's tourism industry presents itself to the world. Held in Cape Town, We Are Africa is deliberately boutique — limited attendance, carefully curated buyers and sellers, and a festival-like atmosphere that prioritises authentic connections over volume. For Africa's most forward-thinking lodges, operators and experience providers, We Are Africa is the show of choice.

Official We Are Africa website →

Find the venue

DHL Stadium

Map showing DHL Stadium
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DHL Stadium
Cape Town, South Africa

Hotels & flights for We Are Africa 2026

Planning your visit to Cape Town for We Are Africa? Book accommodation near DHL Stadium and search flights to Cape Town below.

Hotels near DHL Stadium

💡 The CTICC is a short walk from the V&A Waterfront hotels. The Radisson Blu Waterfront, Westin and DoubleTree are popular with event delegates.

Hotels near DHL Stadium fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.

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Search hotels near DHL Stadium

4–8 May 2026 · Booking.com — compare hundreds of hotels near the venue

Search →

Flights to Cape Town for We Are Africa

Search and compare flights to Cape Town from hundreds of airlines and booking sites. Check Skyscanner for the best fares into Cape Town's main airport.

✈️

Search flights to Cape Town

4–8 May 2026 · Skyscanner — compare 1,000+ airlines and travel sites

Search →

Register for We Are Africa 2026

Interested in attending or exhibiting at We Are Africa 2026 in Cape Town, South Africa? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.

Register as visitor →

Frequently asked questions

When is We Are Africa 2026?

We Are Africa 2026 takes place 4–8 May 2026 at DHL Stadium, Cape Town, South Africa.

Where can I find hotels near DHL Stadium?

Search for accommodation near DHL Stadium on Booking.com. The CTICC is a short walk from the V&A Waterfront hotels. The Radisson Blu Waterfront, Westin and DoubleTree are popular with event delegates.

How do I register for We Are Africa?

Register for We Are Africa via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.

What is We Are Africa?

We Are Africa is the innovative travel trade show that has redefined how Africa's tourism industry presents itself to the world. Held in Cape Town, We Are Africa is deliberately boutique — limited attendance, carefully curated buyers and sellers, and a festival-like atmosphere that prioritises authentic connections over volume. For Africa's most forward-thinking lodges, operators and experience providers, We Are Africa is the show of choice.

THE REPBUD RESERVE

Planning on attending We Are Africa?

RepBud helps travel industry professionals make the most of every event — log meetings on the go, follow up faster, and keep every client relationship front and centre.

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